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No way! Will the Amazon FBA claim also lead to store closures?

2021-03-24 505

Editors feel that operating on Amazon is like a break-through game, you never know when you can meet the ultimate boss, often need to "play monsters", if you are lucky, you can have the opportunity to resurrect, if you are not lucky, you can only quit the game ... Recently, a seller's friends were told of suspected commercial fraud after claiming compensation from Amazon FBA.

Under normal circumstances, Amazon would verify the situation and take the next step, never expecting to claim for good reason would also be at risk of sealing the store.

According to the sellers' reaction, if the claim is submitted frequently many times, it is extremely easy to be sealed, so the sellers need to be careful and appropriate

What are the circumstances in which a claim can be made against Amazon?

1, more than 30 days Amazon warehouse has been lost / damaged inventory.

2, more than 30 days Amazon commissioned the transport company in transit products were damaged.

3, within 9 months, the entry data does not meet, the quantity is lost without corresponding coordination and compensation.

4, Amazon customers received a refund, 45 days after the return of goods.

5, the customer exchange time exceeds 30 days, Amazon does not give 35% of the re-entry fee.

6, the customer exchange, but Amazon refund to the customer and ship to the customer.

Information required for a claim:

1. The invoice must be the original invoice, showing the products purchased from the supplier or manufacturer, and include:

The date of purchase, the title of the missing unit, the quantity purchased, the full name and address of the invoice issuer, and the full name and address of the purchaser.

2. If you are a manufacturer, please send a copy of the packing slip, which must include:

Delivery date, title of missing unit, quantity shipped.

In this compilation also compiled the following reasons for the closure of common stores on Amazon.

First: Stores that do not comply with Amazon's regulations are blocked

Amazon is very caring about the consumer experience, so some products in the sales process due to some non-artificial, non-predictable factors caused consumers to receive products old, broken goods will also lead to consumer experience, received poor customer reviews

Failure to comply with Amazon regulations can easily lead to consumer complaints. As long as 2-3 formal complaints a month, the store may be sealed, and the attitude and results of after-sales service will also be Amazon's standard of assessment.

Second: the product and description of the problem caused by the store was sealed

The big difference between a product and a listing display leads to complaints that when buyers place an order on the Amazon platform, they expect the perfect product and excellent service. So when consumers receive products that don't agree with what they order, buyers are likely to file complaints, and more often sellers will be warned by Amazon or the store will be sealed

Third: Shops caused by single account number and associated account restrictions are blocked

One of Amazon's simplest rules is to ban sellers from having two accounts in the same location.

Amazon enforces a "single account" policy that helps buyers reduce contact with bad businesses. Assuming that sellers are underasted, complained about, or negatively evaluated and are free to open new accounts, consumers may be misled into shopping from bad sellers. This also constitutes unfair competition for other sellers.

Fourth: Amazon's poor performance indicators led to the closure of stores

Performance indicators are codes of conduct for third-party sellers, and Amazon uses them to distinguish between sellers' good and bad. Especially as Amazon's hard indicators become higher and more complex, they will motivate sellers to do better.

Among these indicators, order defect rate, order cancellation rate and delayed shipment rate are the main reasons for the account number to be blocked, return rate and customer service dissatisfaction rate is not now a hard indicator to measure the seller's account number, but there will also be Oh

Order Defect Rate (ODR)

Order Defect Rate (ODR) is Amazon's primary reference for closing stores. If the ODR exceeds 1%, it is considered too high. But if the store is blocked, the ODR could be more than 1.19%.

Sellers need to be aware that A-to-Z claims have a large impact on ODRs, even if withdrawn. Similarly, the issue of refusal to pay a refund should be resolved in time with the relevant banks

Order cancellation rate and delayed shipment rate

The cancellation rate and delayed shipment rate led to the closure of the store, indicating problems with the seller's product inventory and delivery process. The order cancellation rate refers to the seller's initiative to cancel the order, not the buyer's cancellation. Delayed shipping rate refers to the delayed shipment, or the forgotten notification to the buyer and the provision of the way order number after shipment.

Fifth: Shops closed as a result of the sale of counterfeit goods

Amazon's anti-counterfeiting policy is that any item sold on Amazon.com must be genuine and prohibits the sale of unauthorized copies, pirated or counterfeit goods; If someone complains about selling on Amazon's platform, the seller's account could easily be stopped by Amazon and the money frozen.

Sixth: Shops blocked as a result of intellectual property infringement

In the Amazon sales process, it is the seller's basic responsibility to ensure that the product sold is legal and authorized by the owner of the property. If you can't, you'll face a shutdown of your account. If sellers are less aware of intellectual property violations, they can easily break Amazon's rules and be blocked.

Seventh: KYC audit but closed caused the store to be sealed

Amazon is obliged to conduct a corporate and corporate owner identity audit (KYC audit) of sellers who open stores on European platforms, including the UK, France, Germany, Spain, Italy, etc., as required by European regulators. Sellers can only sell on the European platform after they have been approved by the European verification team. To this end, the seller friends are required to register and after registration through the seller back office, truthfully fill in the relevant information and according to the requirements to upload the required documents. If KYC does not close, it will also result in the store being sealed.

The eighth type: brush list, brush reviews, brush explosion caused by the shop was sealed

Brush single seems to have become the hidden rules of the line, do not brush the new seller on their own is really more difficult than the initial stage, survival has become a problem, naturally on the trend.

Be sure to remember the phrase "Be careful to sail the ship" and do your homework to comply with Amazon's rules. Keep an eye on new changes. Finally, the sea elephant wishes you all a smooth job!

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Tags: FBA


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