Recently, the well-known data agency Adobe Analytics released a report on the U.S. Digital Economy Index during the 2020 epidemic. The data shows that U.S. online sales in 2020 will reach 813 billion U.S. dollars, an increase of more than 42% over 2019! Adobe said that at this rate of growth, U.S. e-commerce sales are expected to exceed the trillion-dollar mark in 2022.
At the same time, the data also counted the sales data for the first two months of this year. In these two months alone, online sales in the United States reached $121 billion, an increase of 34% over the same period last year. Among them, consumers who buy groceries, home furnishing products and sporting goods online account for the majority.
Secondly, Adobe's research report also found several consumer trends in e-commerce shopping in the post-epidemic era.
1. Increased demand for pick-up at stores and roadside pick-ups
In the first two months of this year, the number of parcels picked up in stores and on the roadside after choosing online shopping increased by 67% year-on-year. Adobe's survey found that 30% of American consumers prefer roadside purchases and pick-ups in stores rather than standard delivery methods.
2. "Buy first, pay later" has become a mainstream trend
In January and February 2021, the use of the "buy first, pay later" option increased by 215% year-on-year, and the number of consumers placing orders using this option increased by 18%.
3. The out-of-stock situation has intensified
During the outbreak of the epidemic, the demand for online shopping rose sharply. At the same time, the epidemic brought a decline in the processing capacity of ports and warehouses, and all kinds of goods on the e-commerce platform were out of stock on a large scale. In January 2021, the number of out-of-stock products is more than four times that of the same period last year, and the average out-of-stock period is longer. The short supply of goods has also led to a slight increase in the price of the overall e-commerce platform by about 1%-2%, including some categories that often lower prices, such as groceries and home and garden categories.
At the same time, the report also mentioned that the effect of various e-commerce promotions has been significantly weakened, because the frequency and number of online shopping has risen sharply, and the frequency of sellers launching activities for this purpose is also increasing. In addition, e-commerce platforms It is more inclined to divert the time originally concentrated on the day of the big promotion festival to the time period before and after the big promotion, avoiding peaks in distribution and orders. These factors directly reduce the positive impact of e-commerce promotions on order volume.
These major trends are of great reference value for sellers. For example, payment methods can be more diversified, and daily promotional activities can be reduced to add other drainage and conversion methods (you can consult me at the end of the article). In general, after a wave of epidemics last year, online e-commerce has taken off completely! Adobe predicts that the total online sales in the U.S. will be between 850 billion U.S. dollars and 930 billion U.S. dollars this year. By 2022, U.S. online sales will exceed one trillion U.S. dollars for the first time!
Most of these sales are placed through smart phones, and even by 2022, sales through smart phone devices will account for more than half of the total US e-commerce sales. Focusing on the mobile terminal and the transformation of promotional methods and payment methods will be the primary task of seller operations in the future.
Amazon also released its own sales outlook for Amazon Business to give sellers more perspectives.
Amazon Business ushered in strong growth
According to a recent report released by Amazon, Amazon Enterprise Shopping currently serves more than 5 million corporate and institutional customers worldwide. In 2021, global annual sales are estimated to reach 25 billion U.S. dollars, of which third-party sellers account for more than 50%.
Through a commercial procurement experience similar to "personal consumption shopping", we provide diversified procurement for various companies around the world (more than 80% of the world’s top 500 are customers of Amazon Business), customize commercial procurement tools and simplify business procurement processes. Assist local Chinese sellers, introduce methods such as category and supply chain continuous and optimal management models, and continuously expand the supply side and procurement side of Amazon Business business, and bring more corporate orders to third-party sellers.
Amazon Business is also an additional source of orders and traffic for sellers in non-European stations. Even if it is not promoted and maintained, it will occasionally come in for a few orders. Now this business is one of Amazon's key development areas. In the future, there may be more activities to attract sellers and purchasers to enter. I suggest you pay attention to it.
For European sellers, it is still necessary to upload invoices for corporate orders. The invoice incident that caused a lot of noise some time ago is the reason. All corporate orders must be uploaded. If you don’t have VCS service, you must upload them manually. In the future, Amazon If there are more business orders, the workload of uploading will be more. If you are reporting at standard tax rates, you might as well try Amazon's own VCS calculation service.