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Heavy! Amazon announces that the Polish site is open to registration for global sellers

2021-01-29 1304
Warsaw, January 27, 2021 — Today, Amazon announced that the Polish site is open to global sellers! Sellers can register and open an account through https://gs.amazon.cn/europe.html to prepare for the launch of the Polish site.

[Tips] The fast entry channel for Amazon Poland site has been opened, click here to connect with investment managers to quickly enter >>

At present, more than half of the goods sold on Amazon.com are from third-party sellers. Sellers can use Amazon to sell products to more than 200 countries and regions in the world, reaching more than 300 million active users of Amazon worldwide. There are 1.7 million small and medium-sized enterprises in the world selling on Amazon.com, of which more than 200,000 companies have sales of more than $100,000 in 2019.

Every year, Amazon invests billions of dollars in infrastructure construction, innovative tools and services, etc., to help small and medium-sized enterprises reach more consumers and achieve success. The upcoming Amazon Poland site will help sellers reach Polish and European consumers, and bring new business opportunities for sellers.

Sellers who want to expand their Polish site can visit https://gs.amazon.cn/europe.html for more details.

 Amazon Poland has unlimited potential

Waiting for your joining!

Poland ranks among the fastest growing markets for European e-commerce with a double-digit annual growth rate [1]. E-commerce retail sales in Poland accounted for 7% of total retail sales in 2018, and it is expected that the e-commerce market will continue to grow faster than traditional retail in the next few years[2].

Amazon entered Poland in 2014 and has so far established 9 modern operation centers in Poland.

  Fast economic growth

Poland's GDP in 2019 reached 595.86 billion U.S. dollars[3], which is the third fastest growing country in Europe;

  Large population

The population of Poland ranks fifth in Europe, with a total population of 38.4 million[1];

  Internet and e-commerce are developing rapidly

The network penetration rate in Poland is as high as 84.9% [4]. According to the survey data in 2021, 55.6% of the Polish population has the habit of shopping online, and this number is expected to reach 57.4% in 2025[5];

  High online consumption

Poland has a strong online consumption capacity. The total online consumption in 2021 is expected to reach USD 13.55 billion [5];

  Complete FBA service

So far, Amazon has set up 9 modern operation centers in Poland. You can use Fulfillment by Amazon (FBA) to enjoy a full range of services from warehousing, sorting, distribution, customer service, and returns, so you can save effort and concentrate on operations.

  common problem  

1When will I see the Polish site appear in my European Union account?

It is currently being added gradually.

2How much does it cost to sell goods on Amazon.pl?

▲ If you have joined the professional sales plan, you can sell products on Amazon.pl without paying an additional monthly service fee. With a joint European account, you only need to pay a monthly service fee (39 euros, 25 pounds or 169.51 zlotys, excluding VAT) to access all eight Amazon European malls. For each item sold on Amazon.pl, you need to pay the corresponding sales commission. Sales commissions vary by product category;

▲ If you are using a personal sales plan, you do not need to pay extra for selling products on Amazon.pl.

3What language do I need to use to publish products on Amazon.pl?

Amazon.pl is only available in Polish. If your product already appears in the Amazon.pl catalog, you do not need to translate your product information. If your product is not in the Amazon.pl catalog, you must provide product information in Polish for each new product, including: EAN, UPC or ISBN code, product name, product description, and product image.

4If I don’t understand Polish, how can I publish the product?

You can use the Build International Listing tool to synchronize your product information and prices from the source store to Amazon.pl, and solve translation problems at the same time.

Please note that the price of your product is expressed in Polish zloty on Amazon.pl.

5What products can I list on the Polish station?

You can sell more than 20 categories of products on Amazon.pl. Certain product categories have additional guidelines that sellers must follow. All product categories on Amazon.pl are limited to products that are in new product status. (The sale of second-hand goods, collectibles, or refurbished goods is currently not allowed.)

6Can I use the Fulfillment by Amazon (FBA) service to fulfill orders on Amazon.pl? What is the FBA fee on Amazon.pl?

You can use the Fulfillment by Amazon (FBA) service to fulfill orders on Amazon.pl. Regarding the FBA fee on Amazon.pl, please log in to the seller's platform to check.

Pay attention

Amazon will not activate all FBA functions after sellercentral.amazon.pl goes online.

You can make sellercentral.amazon.pl publish products on Amazon.pl, convert your current self-fulfilled inventory to FBA inventory, and manually manage pricing or set pricing rules. Amazon will deliver buyer orders on Amazon.pl through a network of operation centers within the EU.

7Does Amazon.pl support self-delivery?

stand by.

8Do I need to register a VAT number in Poland?

If you store goods in Poland (using FBA or pan-European plans), or your sales exceed the EU’s remote sales threshold for cross-border sales to Polish consumers (shipping from another EU country/region) 160,000 Polish zł Roti (about 35,000 euros), you need to register a VAT number in Poland.

9How do I need to register a Polish VAT number?

Amazon VAT integration service (recommended) intimately provides Polish VAT registration and declaration, free use for a limited time, copy the link into the browser to learn more:


Join Amazon Poland now!

If you already have a European Amazon joint account (accounts that can sell products in 7 other Amazon European stores at the same time), you do not need to create a separate seller account for Amazon.pl. Amazon.pl will automatically appear in your seller account (click the drop-down menu, the eighth option).

For sellers who have not opened a shop, please note: Before registering, please make sure that you have not registered or opened a shop (if you have already registered by yourself, the manager will not contact you). Be sure to fill in the correct phone number and email address so that the account manager can contact you. Remember to check the email address.

* If you are already an Amazon seller: If you want to apply to register for other sites, please use a brand new email address to register.

* Please prepare a photo of the real product you are about to sell before registering, and make sure that the product and logo (if any) in the photo are clearly identifiable, which will help you quickly complete the registration. At the same time, please do not apply for the same site multiple times.
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