Compared with traditional domestic e-commerce, the biggest difference of cross-border e-commerce is the change of audience groups. Buyers in different countries have different consumption habits and purchasing power due to cultural differences or geographical restrictions. Therefore, entering the cross-border e-commerce operation cannot be limited to the traditional operation model. Next, I will summarize the main work content of the cross-border operation.
The first step is to launch the product. The new product must have accurate positioning and clear goals. Product identification is the first step in operations. The main consumer depends on the product. Only with a clear understanding of the needs can we better attract traffic. Only products that accurately capture consumer demand can open the market. Therefore, the new product must be grasped in place.
The second step is to grasp the details. To grasp the details of the product, that is, to process and optimize the main product map. Generally speaking, it is advertising effect. Although this is done according to the company's requirements, such as the appearance of the product and the price discount. At the same time, the information must be true and reliable, and there must be no false or irregularities.
The third step is to write the title. In addition to the English format, the title should also be in other languages to facilitate the reading of consumers of different nationalities. Especially for some small languages, the translation should be accurate. Also, the length of the title is moderate, the use of words should not be repeated, and at the same time, more vocabulary of the current Internet trend should be used to increase the novelty.
The fourth step is to plan. Event planning is the top priority of operations. Regardless of domestic and overseas consumers, some promotional activities can always attract them. Therefore, promotion is the most effective way to increase traffic. When there are activities on the platform, you should participate as much as possible. Due to different countries and regions, promotion efforts and promotion forms should also be different.
The last step is to send logistics. After the online transaction is completed, the after-sales service of the product should also be in place. The most important thing is distribution. The distribution of products is for the whole world, so the choice of express delivery should be determined according to the country. It is necessary to clearly understand which couriers are available in each country, and the shipping cost of each courier. Therefore, it is necessary to form its own complete set of models in the distribution operation.
The above are the five aspects of the work that needs to be done in cross-border e-commerce operations. Of course, various problems will arise in actual operation. In practice, specific problems should be analyzed in detail, and more operations and more practices should be performed in the work In this way, cross-border e-commerce operations will become easier and more professional.