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Detailed introduction of AliExpress affiliate marketing: definition, promotion path and order commission calculation, etc.

2021-02-26 49
Many sellers must have heard the term AliExpress affiliate marketing more or less, but they are not particularly familiar with it. This article will give a detailed introduction to AliExpress affiliate marketing.

1. What is AliExpress affiliate marketing
AliExpress Alliance is a "pay-for-effect" promotion model officially launched by AliExpress. It is one of the largest overseas network alliance systems in China. Sellers who join AliExpress affiliate marketing can get a large number of overseas website exposure opportunities and enjoy customized promotion traffic in the alliance zone. AliExpress alliance sellers only need to pay the alliance commission for the transaction orders brought by the alliance website, and no transaction is not paid. It is a very cost-effective promotion method

Second, the difference between AliExpress affiliate marketing and through train
In terms of the payment model, alliances pay per transaction, and through trains pay per click. In terms of placement, in addition to the existing channel display on the site, the alliance will get additional exposure in the special position of the alliance’s products; it will also get more exposure outside the site. The through train has been exposed in the existing in-station channels.

3. How to join AliExpress affiliate marketing
In "My AliExpress"→"Marketing Center"→"Affiliate Marketing", click to confirm the service agreement to successfully join the AliExpress affiliate marketing. Once you join the alliance, all products in the entire store will become affiliate products. At the same time, the system will automatically set affiliate commissions for all your products according to the default affiliate commission ratio set by the seller.

4. AliExpress affiliate marketing promotion path
AliExpress Alliance Zone: Divided into inside and outside the station
Site: Homepage, top picks, event page, search result page, best selling, multilingual alliance area
Off-site: media sites, shopping guide sites, vertical sites, SNS, Blogs, mobile banners, marketing emails, pop-up ads, floating ads, etc.

Five, AliExpress alliance marketing timeliness
The buyer enters the store through the promotion link for the first time for 15 days. If the buyer enters the store through the promotion link within these 15 days, the calculation will restart for 15 days from the day when the buyer clicks the promotion link.

Six, AliExpress affiliate marketing order commission calculation:
If no commission has been set for the product, it will be calculated according to the default commission rate;
If the category corresponding to the commodity has been commissioned, it will be calculated according to the commission rate of the category alliance to which the commodity belongs;
If a product has been set as the main product, it will be calculated according to the affiliate commission rate of the main product.

The effective priority of affiliate commission is: main product commission rate> category commission rate> store default commission rate. (At present, because each store category is clearly divided, the commission rate for individual categories has been cancelled, and there is only one store default commission rate and main product rate)


Detailed introduction of AliExpress affiliate marketing: definition, promotion path and order commission calculation, etc.


Finally, I will tell you some common questions about AliExpress affiliate marketing.

1. Why can't I join AliExpress affiliate marketing?
All registered sellers of AliExpress have the right to participate in affiliate marketing. If the seller has opted out of affiliate marketing, they can only join again after 15 days from the day of withdrawal.

2. How to quit affiliate marketing? Why will the fee continue to be deducted after quitting?
Sellers can withdraw 15 days after joining the affiliate promotion. Please note that after the seller withdraws from the alliance, the orders created afterwards will no longer be charged the affiliate commission. However, if the order is created before the seller withdraws and it is an affiliate order, the affiliate commission will still be charged after this part of the order transaction ends.

3. I don't want to promote the products of the whole store, can I only promote some products?
Participation in affiliate marketing must be the participation of the entire store. Once you join the alliance, all products in the entire store will become affiliate products. If you want to focus on promoting some products, you can set them as the main product.
The above is some basic knowledge about AliExpress affiliate marketing, I hope it will be helpful to you.
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