After the Spring Festival, various sellers also began to resume normal operations. How can Amazon sellers quickly return to the previous store rankings?
1. The main factors affecting store ranking are:
Sales, praise rate and performance indicators are all important factors that affect Amazon baby rankings. The higher the overall score of the three, the higher the search ranking.
Sales directly affect Amazon's sales, and the higher the sales, the higher the ranking.
Praise rate Amazon pays attention to user reputation of products, and has its own evaluation system.
Performance includes two categories: Amazon's policy indicators and performance indicators. This includes many aspects, such as buyer feedback, refund rate, order defect rate, etc.
2. How to quickly improve store ranking
1. Increase traffic
Amazon's ranking is mainly supported by order volume. Simply put, the more orders, the higher the ranking. The basis for increasing the order volume is to obtain more traffic. The more store traffic, the higher the chance of a single order, then how should we get more traffic? Traffic is mainly divided into two points: on-site traffic and off-site traffic. Off-site traffic is the major social networks that sellers are familiar with. On-site traffic is mainly driven by on-site advertising, but in addition to on-site advertising, sellers can also combine according to their own products Some activities on the Amazon platform, such as coupons, spikes, free shipping, etc., can be used flexibly according to the actual situation of their products.
2. Do keyword optimization
The first step in keyword optimization is to rank before making new products. Through Amazon's search bar, you can try to sell similar products, high-ranking competitors, third-party keyword tools (such as sellers long-tail word mining, Scientificseller Amzdatastudio, MerchantWords keyword search tools) and other related channels Keyword selection, classification and collection, and applied to the product title and description, please do not reuse the same keywords and ensure that the product title matches the keywords.
3. Increase the number of comments and praise rate
Amazon regards "product as king", has its own evaluation system, and customer experience is paramount. Product ranking is also important. When you search for a product, you will find that the number of copies of a product may be sold two less than the number of people, but the number of reviews is more and more than the number 2. For new products in the early stage, we should first order the correct order, but it is not recommended to continue the review immediately. It is best to wait until the order reaches a certain number, and then consider appropriate evaluation or request for review, so as to obtain some high-quality reviews.
4. Improve performance
Performance: Contains two categories: Amazon's policy indicators and performance indicators. This includes many aspects, such as buyer feedback, refund rate, order defect rate, etc.
(1) Category relevance: This directly affects category ranking. Amazon has many attributes to choose from under each product category, so we need to fill in the product attributes, such as color attributes, product features, size attributes, materials, etc., when new products are launched. In the past, Amazon could set up two nodes when uploading products. Under the new rules, only one category node can be set, so it is very important to choose the category node where the product is located.
(2) Search relevance: There are keywords in the title or fill in the search keywords.
(3) Search keywords: Make full use of the 5 search keywords, style keywords, and material keywords of the product. This is very helpful for search rankings.
The above are some tips on how to quickly return the Amazon store rankings to the previous position after the festival. I hope it will be helpful to all sellers.