Under the epidemic, online business has been impacted. In 2021, a large number of merchants will turn to the front, and the cross-border e-commerce industry will once again stand in the forefront. For novice sellers, entering Shopee is a very good choice. The sellers are naturally concerned about how to successfully pass the three-month incubation period, graduate successfully, and avoid becoming wild sellers.
If you want to clear customs and land ashore smoothly, I must first understand the tasks set by the shopee platform and the resources provided to us. Finally, we can know what we need to do.
Graduation assessment task
First, complete 50 products on the shelves. No counterfeit goods (fake goods shops are directly frozen), infringing goods, no prohibited/prohibited items, please do not repeat the same item
Second, the number of shopee shop fans reached 50
Third, store operation requirements
Historical deductions for all stores <3: The historical deductions are calculated as the total deductions since the store was opened, and have nothing to do with system deductions to zero (including violations of the shelves rules, late delivery and uncompleted orders rate, violation of customer service rules, etc. Points; specific calculation rules can be viewed-Shopee Seller Penalty Points System)
The third month is the month of graduation assessment. It is required that the cancellation rate of store orders in the current month is ≤2%: Please be sure to avoid automatic system cancellations caused by out of stock and slow shipments\Orders cancelled by the seller\Three of orders cancelled by the buyer due to the seller’s responsibility Situation
![How to pass the incubation period safely in 2021 and successfully clear customs and land ashore]()
(Focus on)
For example: originally the seller evaluated 50 orders in the third month, but the number of canceled orders during the incubation period = 2, then the seller is not eligible for graduation if the seller only completes 50 orders, only when the total number of orders reaches 100 in the last month , In other words, the seller can meet the graduation criteria only if the number of completed orders is ≥50 orders at the same time and the cancellation rate is ≤2%.
Stores cannot have infringing or counterfeit goods
Resources provided by the platform
First, commission-free for the first three months
For novice sellers, the platform will waive commissions for the first three months. Orders executed during the commission-free period do not need to pay platform commissions. Compared with other sellers who are not in the incubation period, novice sellers need to make good use of this advantage. Lower product prices, accumulate store data accumulation, and ask customers for praise. At the same time, it actively selects products and explores popular products with good sales and high profits.
Second, freight subsidy
The platform provides shipping subsidies for sellers. If your order in the store meets the official subsidy standard, you can enjoy the shipping subsidy.
Third, push new traffic on the product
There is an entry for new products on the client APP, encouraging sellers to actively add new products.
Fourth, the massive tutorials of Shopee University
Raiders during the incubation period (start to sell dry goods)
Knowing the task and knowing what resources are at hand, we can then plan how to act.
First, first complete 50 products on the shelves.
In addition to the shelf specifications required by the platform. We must learn to choose products and adopt new techniques. Product quality: When it comes to the way of product selection, for novice sellers, you can use our online tutorial-Shopee University. Among the most simple and effective methods, I will list them.
(1) Follow-up, check the products of big sellers on the platform, and find out the hot-selling products in the rising period, usually there will be good traffic.
(2) Select products based on the information provided in the weekly report
(3) Third-party data websites. For example, Haiying Data can obtain a large amount of effective basic data.
(4) If you have spare capacity, you can learn crawler software to grab the data you need and analyze and select products
New time period:
Choose to list products at night. In the evening, because Xiaopi has a new product entry on the APP, there is traffic support for the seller's new products. It is important to note that the main thing is that the peak time for customers to browse and place orders is after 8 o'clock on the Internet and until the early morning, so this is the prime time for products to be put on the shelves.
Second, the number of shopee shop fans reached 50
(1) It is the most effective method to set up full discount coupons through shop attention gifts. After all, it is not profitable, and when a buyer enters the homepage of your store, this discount coupon will automatically jump out, which has a great exposure.
(2) Take the initiative to follow other Shopee accounts, and someone will return fans. The return rate of this method is relatively low, and most of them are zombie fans. Not recommended. Of course, if you have more free time, there is no problem doing this. There will be some return
Third, the order quantity and penalty requirements for store operations. (Emphasis)
(1) Ensure that the monthly order quantity of the assessment meets the standard
It should be that the logistics timeliness will be affected during the epidemic. Shopee's task assessment for novice sellers has also been reduced a lot. In the first two steps, reasonable selection of products through auxiliary software to optimize the store SKU structure.
(2) Guaranteed monthly store order cancellation rate ≤2%
Please be sure to avoid the three situations of automatic system cancellation caused by lack of stock and slow shipping\Orders cancelled by the seller\Orders cancelled by the buyer due to the seller's responsibility
(Focus on)
For example: originally the seller evaluated 50 orders in the third month, but the number of canceled orders during the incubation period = 2, then the seller is not eligible for graduation if the seller only completes 50 orders, only when the total number of orders reaches 100 in the last month , In other words, the seller can meet the graduation criteria only if the number of completed orders is ≥50 orders at the same time and the cancellation rate is ≤2%.
2021, for novice sellers
In other words, entering the shopee platform is a good time that is hard to come by. I hope this article can help new sellers and friends safely pass the incubation period and get ashore smoothly!
Platform Rules:
https://www.zeshuiplatform.com/Setup Shop:
https://www.zeshuiplatform.com/
