According to relevant data, Amazon has almost 45% of the e-commerce market, and it is still growing.
For sellers who want to expand their business on an evolving platform and ultimately increase conversions and revenue, they need to understand the latest Amazon marketing best practices.
Invest in A+ content.
As long as you have registered in Amazon's Brand Registry, you can invest in A + Content. It can provide enhanced content, images and videos.
When it comes to Amazon marketing, sellers can use various content to make customers a part of the community, and email is one of the main ways to do this.
Welcome emails may be the seller’s greatest chance of getting conversions, and revenue has increased by 320% compared to other types of promotional emails.
Using affiliate marketing to bring sellers' Amazon products to a wider audience can help sellers generate considerable income.
Regardless of whether the seller uses a verified social media character as a through train, this is a type of influencer marketing.
Regardless of the content, sellers want to stay ahead of the right audience, not just any audience. A + content manager can be added to the summary to enhance the coverage of the content.
Scale ads based on the cost of ad sales.
This metric is a percentage that can help sellers determine the amount they should bid for a particular ad placement.
To obtain the ACoS, divide the total advertising expenditure by the total sales. If the resulting figure is 0.25, the ACoS is 25%. This figure includes total advertising expenditures, but does not include other expenses, such as the cost of selling goods and Amazon merchant fees.
A "good" ACoS averages about 30%, and a lower ACoS means higher profitability.
Anything that can achieve more sales is a good thing, even if it means spending more money on Amazon marketing.
In short, the benchmark ACoS is correct.
When it comes to Amazon’s pay-per-click advertising, ACoS is everything. After determining the percentage, please determine how to conduct Amazon marketing. After all, this should be a dynamic process rooted in such key indicators.
Check out competitors' products and beat them.
In order to surpass sellers' competition on Amazon, sellers first need to know who they are competing with.
This means taking time to define the competition and analyze its performance.
Which keywords are most suitable for the seller’s competitors? How to target these keywords and improve their rankings, and ultimately defeat them with their own retail products?
Amazon Sponsored Ads can track the keywords of competitors.
Once you know the keywords to process, you can target them with Amazon marketing ads.
But it’s not just keywords that sellers should pay attention to. Sellers also need to check Amazon’s reviews and ratings. Analyzing competitor’s reviews will help you understand whether you need to improve your deliverables, and if you need to, how to improve them.
Sellers will be able to determine the demand for products and the role of the buyer to be positioned. Performing these analyses on a large scale will greatly help Amazon's marketing strategy.
Take advantage of logistics services and win a shopping cart.
The Amazon Buy Box is the "Buy Now" option that Amazon users see on the product list.
In this way, people can bypass the option and consider the seller's choice, and go directly to the purchase.
As for which seller gets the transaction, Amazon rotates among qualified sellers.
They have not publicly listed the determinants of their eligibility, but Amazon marketers can assume that sellers using Amazon fulfillment centers are more likely to win the purchase box.
Sellers can also earn points by using seller-fulfilled premium products (SFP), but they need to meet certain performance quotas to use SFP.
The seller does not necessarily have the lowest price, but shipping time, inventory availability, and customer response time may all have a say.
Buying boxes is a huge victory for sellers. Last year, nearly 83% of Amazon sales came from buying boxes.
Amazon marketing will be more competitive in 2021